Emmi Award Winner: Best Worst Holiday Window / by Emmi Sorokin

And the Emmi Award goes to... Benetton for their inadvertent submission - Pants Around Ankles for Santa!

Benetton
Benetton

Finally, a break from the monotony of traditional Christmas store windows showcasing cute reindeer, plump Santas, and of course, pants on.  This display speaks right to the heart (if your heart was located in the same region as your boxer briefs, which for some men I've been told it is). 

The pantsed mannequins alone may have gotten an honorable mention, but it's the addition of the apropos text next to them that makes this a true marketing coup d'état.

"Dear Santa, Is it better to give, or receive?"

Merry Christmas everyone!

benetton
benetton