What don't clothing retailers want you to know about Black Friday, the supposed Holy Grail of savings? To sum it up, those mega reductions are like balloon boy, simply not there once you get inside.
Yes my friends, for the most part it's just promotion hoopla. Why? Because big sales are used to lure customers from the comfort of their hiding places into the store to clear out stock. But on the day after Thanksgiving shoppers have already been programmed to be out in force, in essence, in a lemming frenzy, scouring every corner to buy, buy, buy. Giving steep discounts isn't necessary, simply the illusion of a big sale will suffice.
So this Black Friday, know that when it comes to clothing, the biggest sales are at the end of the season when most consumers are shopped out and rarely on preprogrammed holidays.