What is a stylist?
Stylists come in a couple different flavors.
1. A Sales Associate who's been given the title "stylist" that is paid by a store, whose primary motivation is to make the stores numbers. There's lots of these.
2. A paid representative for a custom clothing brand, whose primary motivation is to make commission and meet a quota. There's lots of those.
3. A remote Sales Associate titled "stylist" for a box service, paid by the company, with the primary motivation of moving merchandise. There's lots of these.
The majority of men end up wasting more money on clothing because of these stylists. They have short term monthly goals and don't take into account the best options for your lifestyle.
4. An independent stylist, their primary motivation is getting you your best options, which means vetting the sea of options without brand bias to curate the perfect clothes for your goals and body type.
Emmi is thinking long term, and how these clothes will serve you for years to come.